VINEX is a global B2B wine marketplace and digital trading platform that connects wineries and buyers to source, offer, sample, negotiate, and execute contracts. Launched in 2016, the platform seeks to modernize a legacy industry described as reliant on regional brokers and lacking independent market reporting and customised wine payments services. Revenue is generated from fees for trades, fulfilment charges, and ongoing supply fees.

The platform has traded more than 115 million bottles of wine across 26 countries. It supports approximately 3,200 monthly users, with buyers sourcing and sellers offering an average of 80 million litres of wine each month across 16 countries. The industry context notes substantial production and consumption levels, with the wholesale wine market described as sizable and growing.

VINPay is an industry-specific fintech service that provides guaranteed payment to wineries and increased access to capital liquidity. It aims to shorten payment cycles by paying wineries within about three days of dispatch, reducing non-payment risk, while allowing buyers up to 150 days to pay. VINPay has begun processing invoices and payments in seven countries and is positioned to expand marketing and growth.

VINEX operates across 36 countries and positions itself as an innovator aiming to disrupt the legacy wine trading model. The described wholesale wine market is noted as reaching US$381 billion in 2021, with a CAGR of 8.51% projected through 2025.